Purpose Awareness is an initiative that was founded by Antonia Lightbourne in 2016 that has garnered widespread interest and continues to be a highly anticipated time of the year. What began as a week of events geared toward Bahamian youths has evolved into a month of themed, diverse programming that brings the purpose conversation to individuals across all ages and stages of life. It is the vision of Purpose Awareness to provide individuals with the tools and resources necessary for both the discovery and execution of purpose.